Wikipedia
states
"
Search engine optimization (
SEO) is the process
of improving the volume or quality of traffic to a web site from search
engines via "natural" ("organic" or "algorithmic") search results."
Proper search engine optimization requires a multi-headed approach
that requires continual maintenance. There is a proper and almost scientific
path that must be followed for SEO to provide the desired results.
"68% of viewers click on results displayed on the first page; 92% do not click past page three. You need SEO maintenance to get and stay there."
SEO Unintended Consequences - Play By The Rules
Beware of techniques known as black hat SEO or Spamdexing that use methods such as
link farms and keyword stuffing that degrade both the relevance of search results and
the user-experience with search engines. Search engines look for sites that
employ these techniques in order to remove them from their indices. Work
with IBR and avoid these practices.
